We envision a world where every individual has the opportunity to experience a life of bliss, well-being and prosperity—what the Ancient Greeks called the Eu Zein,“the good life”. A world where everyone has access to the necessary knowledge, education and resources in order to realize their full potential and spread their light onto the world.
According to Hellenic philosophy, the Eu is not a ‘thing’, but the underlying natural order of the Universe, whose essence is completeness, perfection and exuberance. The Eu is the true nature of everything that exists in the world. For that reason, it is also inherently present in every individual. Once we re-connect with the Eu, our life becomes truly free, spontaneous and fulfilling.
The Eu is pure Goodness, beyond ‘right’ and ‘wrong’; Bliss, beyond joy and pain; Beauty, beyond forms; Perfection, beyond apparent strives. When we harmonize with the Eu, we start to experience a deep sense of wholeness, happiness and freedom. We become empowered to fulfill our truest and highest potential. Our ordinary life transforms into the ‘good life’—the life of Eu.
Deep inside we all seek one common goal: we are all naturally lovers and seekers of the Eu Zein.